1 April 2025
Our apps can make the sale easier for you as you can see stock management, customer details and order tracking. You can even make the sale and place the order on the day. However, if the customers aren’t coming to your stand at the trade show, the products can’t be sold.
This is why we have put together our top tips and guidance to support better product selling at trade shows for your business. Here at Iannovate, we want to help you grow your business and boost your product sales.
For example, it’s important to think about what your stand looks like. You need eye catching graphics and clear signage to create a visual appeal that will attract people. Your products need to be laid out at eye level. Take the time to encourage customers to touch, feel and use your products. This interactive element is what could seal the sale for you.
Train your team to be approachable and welcoming. They need to know about your products so they can answer any questions, but they need to be friendly enough to attract customers to your stand. Think about targeted questions that will help you better understand the customer. This will help you target your pitch to their individual needs.
Use the trade show stand to exhibit products old and new. By displaying your older and more popular products you will give the customer something they recognise. Adding new products will give them something more to be interested in. This will help to add excitement to your event and get people to your stand.
The event isn’t over when you pack down your stand. You need to think about good lead generations through the right follow up. You will have been able to get some orders on the day, so make sure you keep in touch with those people and let them know the status of their order. This can all be seen through the SalesPak app. There will have been people that want to know more, so arrange to meet with them or send them further details.
Want to see how our SalesPak customer order management application can help you achieve better products selling at trade shows? Call our team now.